Chum Churum Rich is a brand of Korean soju, which is a distilled alcoholic beverage made from rice, wheat, or barley. The brand is produced by Lotte Liquor, one of the leading liquor companies in South Korea.

Chum Churum Rich has an alcohol content of 17.8% and is sold in a 750ml bottle. It is described as having a smooth and clean taste with a hint of sweetness, making it a popular choice for drinking with meals or as a base for cocktails.

The brand has gained popularity in recent years, both domestically in South Korea and internationally, due to its relatively low alcohol content compared to other spirits and its versatility in mixing with other flavors. It is also known for its sleek and modern packaging design.

Overall, Chum Churum Rich is a well-regarded brand of soju that has become a popular choice for those seeking a light and refreshing alcoholic beverage.